A real offer, run on tools that weren't built to scale.
When we first started working together, Matthew was running everything through Google Workspace, Microsoft Office, and Calendly. His entire funnel was a single link from a LinkedIn post to a Calendly page. Marketing was a handful of LinkedIn posts and the occasional video.
There was no tracking, no automation, and no back-end system at all. He didn't have the operational capacity — or the time — to research software stacks and glue them together himself while also running client fulfillment. The offer worked. The infrastructure to grow it didn't exist.
The back-end system, built and owned for him.
780 Marketing built the marketing infrastructure the business was missing — so he could step back from the manual work and trust that things were running underneath him.
Book-a-Call Funnel
A structured book-a-call funnel to replace the single LinkedIn-to-Calendly link — a real path from content to booked conversation.
Email Flows & Campaigns
Automated email flows and weekly campaigns to engage leads, nurture his audience, and bring new people into the funnel consistently.
Tracking & Insights
End-to-end tracking so he could measure every aspect of the business and draw real insights to shape the next month's and quarter's strategy.
New Lead Initiatives
A fresh perspective on his marketing — new ways to gather leads, engage them, and move them into the funnel beyond his existing content.
Marketing that sounds like him, not us.
Handing marketing to an outside team was the consultant's biggest hesitation — he's particular about how his message reaches his audience, and worried outside copy would land the wrong way. So voice was treated as a core part of the work, not an afterthought.
780 Marketing worked through copy with him on a daily-to-weekly basis, going to real lengths to make sure every email and marketing asset matched his offer and his voice — no overblown claims, no message he wouldn't stand behind. The collaboration ran both ways: 780 proposed new content and initiatives, and stayed open to his input and adjustments throughout.
“The value I've received is far and away in excess of what I had to pay to engage with Dustin and the team. He brings a different view on marketing — analyzing what isn't working and suggesting new initiatives to bring people into the funnel.”
- Monthly revenue grew from $20K to $50K — more than doubled — on the back of the new funnel, automation, and tracking.
- Every aspect of the business is now tracked — confident, data-driven decisions replace guesswork on next quarter's strategy.
- Freed to step back from manual marketing and focus on his core platforms, knowing the automations are running underneath him.
- Work that once required an employee or hours of manual effort is now handled by software — a turning point for how he sees scaling the business.