A strong offer with no system to scale it.
Passive Workforce had a proven program and real authority in the home care space — but growth depended heavily on organic content. That made revenue inconsistent month to month: there was no repeatable, predictable way to put the offer in front of the right agency owners, and no infrastructure to capture, qualify, and follow up with the leads that came in.
The result was a business that could deliver outstanding outcomes for its clients, but couldn't predict where the next month's enrollments would come from. What was missing wasn't a better offer — it was the full system behind it.
The full acquisition system, end to end.
780 Marketing built and owns the entire system — from ad creative through to the automation that follows up with every lead. Every piece was built to be measured.
Webinar Funnel
Long-form and short-form registration landing pages, a confirmation page with FAQ videos, and a webinar built to convert agency owners into booked calls.
Meta Ad Campaigns
Direct-response talking-head and static ad creative, with messaging segmented for both newly licensed and established home care agency owners.
GoHighLevel CRM
A full pipeline build with lead-sorting automations, custom fields, conditional qualification logic, and email and SMS nurture sequences.
Tracking & Reporting
Meta Pixel tracking, custom conversions, and live Looker Studio dashboards — so performance was visible in real time, not weeks later.
Creative built on how buyers actually decide.
Rather than guessing at messaging, 780 Marketing analyzed real sales call transcripts to map the psychological profile of agency owners who bought versus those who didn't. That insight shaped the ad scripts, the landing page copy, and the qualification logic in the CRM.
The on-camera creative paired the program's authority figure with Veronika Oquendo as presenter — a consistent, trusted face across ads and funnel videos. Every asset was built mobile-first and tested before launch, so spend went to work against a system that was already proven to convert.
“He's built a whole system for us that actually works and has been delivering consistently for months. That kind of consistency is huge — so much goes into the prep, the ads, and the follow-up.”
- $20K+ in added monthly revenue driven through the Meta-powered webinar funnel.
- Consistent delivery month over month — a predictable enrollment engine in place of revenue that rose and fell with organic content.
- Every lead automatically sorted, qualified, and followed up with through the GoHighLevel build — no leads slipping through.